Content Marketing
In order to ask a favor from someone, there needs to be a relationship.
In the age of digital media, it has become easier than ever for potential customers to research what brand offers the best price, quality, customer service, and much more in less than five minutes. And with so many brands clamoring for our attention every minute of the day, it has become clear that in order to cut through the noise, you need to have an effective strategy to capture and maintain your audience’s attention.
That’s why today, brands have put a premium on giving to their customers – sharing valuable information that genuinely helps the audience before asking them to make a purchase. If you want to be successful online, there needs to be trust, in order for there to be trust, there needs to be a relationship and in order for there to be a relationship, you need to invest in your customer by giving!
OUR EDGE
Expertise. What worked last year won’t necessarily work next year. Our team takes pride in keeping up with cutting-edge research and innovative ideas that may be relevant for our clients.
Data-driven marketing tools. We write from the heart, but we make decisions based on data.
Support. Above all else. We are dedicated to client satisfaction, and you can count on anyone from our team to be there to hear you out and make sure your campaign is executed to perfection.
Meet Our Expert
ELIE MENDLOWITZ
Content Marketer
What is the most important thing to keep in mind when making a strategy for content marketing?
The number one thing I try to focus on when creating a strategy for content marketing is who am I speaking to, and what value am I giving over. My goal is always to engage and reengage the same audience with the goal of making them a customer, so I need to make sure that my readers will come back for more every time by giving them more of what they are looking for.
What are some common misconceptions that people may have?
I’d replace the word misconception with “mental hurdles”. Content marketing is a long-term play. Most are aware that after putting out the first article, they really shouldn’t expect to see any difference in sales. But that doesn’t stop them (and by them I also mean me!) to obsessively refresh the page hoping that it went viral and sales goals were crushed. Try to be patient and let your community grow!
Any other parting protips to share?
Be vulnerable. Readers will appreciate you coming down from your high horse every once in a while and showing your more human side. Remember, this is about relationships, and nobody likes a know-it-all.
Why Choose Us
Campaign clients stick with us for 5+ years on average
More than 10 years of experience in digital marketing.
Most importantly, you'll love our team of LEADERS who are committed to your success.
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