Job Title and Area of Responsibility:

Title: Israel365 Growth Executive 

Responsible for developing and leading the growth strategy for Israel365 campaigns and projects using data, knowledge, experience, intuition, and team participation.  Growth efforts can include PPC, Lead Generation, Funnel Strategy, and other forms of revenue and engagement driven streams.   

High Level Strategic Responsibilities:

• Driving and executing campaign and project revenue targets through growth initiatives and technology aligned with all Campaign and Project A to Z Guidelines. 
• Ensuring that all campaigns are using donor/purchaser/subscriber “funnel” experience as the gold standard (by taking the individual through the awareness, engagement, acquisition, and retention journey)
• Creating innovative and compelling  campaign and project strategies through effective growth technology tools available 
• Gaining influence and buy-in of content concepts from team members and clients
• Developing and Executing lead generation campaigns through traditional, social media and search engine initiatives 
• Managing Pay Per Click (PPC) campaigns for the company in order to ensure positive, profitable and affordable ROA results
• Providing data-driven guidance and strategic decisions based on campaign analysis

Daily Tactical Responsibilities:

• Participating agenda driven weekly growth team meetings  to ensure alignment,  smooth and timely  execution on all projects and campaigns
• Driving, growing and delivering  revenue targets using all growth tools available that are aligned with the A to Z Project/Campaign Guidelines
• Participating and contributing to all relevant strategic meetings with our in-house team or outside clients  as our leader of growth
• Ensuring the usage of all corporate management standards – use of A to Z Project/Campaign Planning Sheets, Post Mortem Recap Sheets, Data Reporting, Asana Task Management, executing comprehensively and following clear direction from management, etc 
• Identifying and implementing new  growth techniques to all Israel365 Divisions assets  (website, FB, PPC, etc)
• Taking initiative and gaining management buy-in  to optimize opportunities and eliminate obstacles in the company’s execution of projects and campaigns
• Leading growth efforts – some examples listed below. 
  • Lead store and charity growth strategy using current and new products
  • Execute AB testing campaigns
  • Work with team on LPO
  • Develop relevant softwares for growth
  • Lead campaigns from A to Z through strong project management with PPC executive, programmer, marketing manager and Graphic Designer.
  • Develop/oversea content/micro copy for campaigns
  • Provide data-driven guidance and strategic decisions based on analysis
  • Develop strategies for increasing user engagement in middle of funnel

Key Performance Indicators:

• Hard KPI’s:
  • Israel365 Corporate Revenue Results Monthly versus Target 
  • Revenue & ROAS performance driven by PPC efforts versus target  
  • Funnel Performance versus target (30%)
    • Increase ROAS of NGO campaigns to 1x+
    • Increase ROAS of I365 Store campaigns to 2.5x+ 
    • Improve funnel to increase ltv of customers/donors 

• Soft KPI’s
• • Compelling, Executable, and Results Driven
  • Timely Execution 
  • Team Spirited

Skills/Past Experience:

• Proven track record of leading digital marketing campaigns
• Proven track record with positive ROAs Facebook campaigns
• Facebook ads and GA
• Leadership
• Great understanding of product and best practices with digital marketing

Are you:

• PASSIONATE about sharing love for Israel
• HIGH LEVEL enough to lead, but DOWN TO EARTH enough to get hands dirty
• HUMBLE and always learning new models / technologies / processes
• A TEAM PLAYER, people-person, friendly and warm
• DETAIL ORIENTED and an organized multi-tasker 
• A SELF STARTER and self-driven
• INTERESTED? We can’t wait to meet you!