On March 17, 2022, Meta updated their Facebook-ad targeting policies, a policy change that could’ve left us up the creek.  Facebook began making aggressive changes to its detailed targeting options concerning sensitive topics like causes,...

You might be surprised to learn that half of us refuse to wait even two seconds for a website to load! Say you’re looking for something to buy. You’ve been thinking about buying a new set of earbuds, and you’ve finally decided to take the plunge...

Are you frustrated by Facebook’s latest ad-targeting restrictions? Don’t you wish you could just go back to the good old days when you could hone in on audiences based on their interests? Unfortunately, those days are over. But there is a silver...

In the world of digital marketing, there’s a concept of 1 + 1 = 3, which means that your marketing results are more valuable than the sum of its parts. Conventional knowledge would have us believe that in a series of email campaigns, the first one...

In Apple's latest iOS update, iOS 15, Apple has blocked marketers from accessing information about email open rates. This basically means that it’s no longer possible to see whether your target audience on iOS opened your emails. This makes it...

In the world of email marketing, we are constantly asking ourselves: What's the most effective way to get your donors to open your emails? For years, the practice has always been design, design, and some more design. And rightfully so—it's sound...

In an ideal world, each of your prospective donors would be able to donate to your cause while fully understanding your mission and not needing any technical support during the donation process. Alas, people are human, and unfortunately, this isn't...

It happens to the best of us. You build an ad campaign; you go live, and...crickets. Sure, there are some responses, but nothing significant. What do you do next? How do you turn around an underperforming ad? We thought we had the perfect formula...

By Gavi Zeitlin, Israel365 Media PPC Manager If you're concerned about reaching your donors online, you need to know about a major change that happened in the past few weeks related to Facebook Ads and prospects that visit your site with an iPhone...