by Mordi Levi | Nov 9, 2021 | Uncategorized
In the world of digital marketing, there’s a concept of 1 + 1 = 3, which means that your marketing results are more valuable than the sum of its parts. Conventional knowledge would have us believe that in a series of email campaigns, the first one would boast the...
by Mordi Levi | Nov 2, 2021 | Uncategorized
In Apple’s latest iOS update, iOS 15, Apple has blocked marketers from accessing information about email open rates. This basically means that it’s no longer possible to see whether your target audience on iOS opened your emails. This makes it nearly impossible...
by Mordi Levi | Jul 1, 2021 | Uncategorized
In the world of email marketing, we are constantly asking ourselves: What’s the most effective way to get your donors to open your emails? For years, the practice has always been design, design, and some more design. And rightfully so—it’s sound logic. A...
by Mordi Levi | Jun 9, 2021 | Uncategorized
In an ideal world, each of your prospective donors would be able to donate to your cause while fully understanding your mission and not needing any technical support during the donation process. Alas, people are human, and unfortunately, this isn’t the reality....
by Mordi Levi | Jun 9, 2021 | Uncategorized
It happens to the best of us. You build an ad campaign; you go live, and…crickets. Sure, there are some responses, but nothing significant. What do you do next? How do you turn around an underperforming ad? We thought we had the perfect formula in a recent...
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