Three ways to master email marketing with iOS 15

Three ways to master email marketing with iOS 15

In Apple’s latest iOS update, iOS 15, Apple has blocked marketers from accessing information about email open rates. This basically means that it’s no longer possible to see whether your target audience on iOS opened your emails. This makes it nearly impossible...
Why Your Customers Aren’t Opening Your Emails

Why Your Customers Aren’t Opening Your Emails

In the world of email marketing, we are constantly asking ourselves: What’s the most effective way to get your donors to open your emails? For years, the practice has always been design, design, and some more design. And rightfully so—it’s sound logic. A...
Why Your Nonprofit Needs to be Using Chatbots

Why Your Nonprofit Needs to be Using Chatbots

In an ideal world, each of your prospective donors would be able to donate to your cause while fully understanding your mission and not needing any technical support during the donation process. Alas, people are human, and unfortunately, this isn’t the reality....